Conquer Innovation and Change Fears!

Whether spoken or not, organizations can send strong messages saying, “If it isn’t broken, don’t screw around with it” in a variety of ways. Such messages make it clear that good things do not await those pushing for innovation involving any significant level of risk.

This Brainzooming eBook identifies seven typical innovation fears within organizations. For each fear, we highlight strategy options to mitigate the fears and push forward with innovative strategies. We tackle:

• Whether facts or emotional appeals are ideal to challenge fear of innovation-driven change
• When it is smart to call attention to even bigger fears to motivate progress
• Situations where your best strategy is taking innovation underground