A Webinar Series hosted by
California State Treasurer, Fiona Ma, CPA

While the COVID-19 pandemic initially put businesses into survival mode, now is the time to develop strategies to jumpstart organizations and grow in innovative ways. Mike Brown, founder of The Brainzooming Group, helped California small business owners learn how to assess the "new important" to determine and fulfill the changing needs of customers, in this webinar series, hosted by California State Treasurer, Fiona Ma, CPA. 

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Strategy for Success: Quickly Re-imagining Your Business & Growth Strategy
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Many businesses will re-open with revenue levels well below previous trends, making growth strategies and cost management even more important. Discover actionable ways to reimagine your business branding and growth strategy to maintain a viable market presence. You'll learn actionable steps to:
    • Identify the New Important
    • Use the EAR model to pivot your brand
    • Explore new ways to deliver core benefits
    • Find a new market position
    • Prioritize the growth strategies that make sense for your business
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Idea Magnets: Attracting Innovative Ideas to Pivot & Restart
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Sometimes, coming up with the actual ideas is the toughest part of innovation and change. Fortunately, even if you don’t think of yourself as creative, there are quick and easy ways to dependably attract amazing ideas to help you pivot and restart your business. You'll learn actionable steps to:

    • Imagine new ways to deliver your brand benefits
    • Leverage current disruption to set the stage for breakthrough thinking
    • Use big questions to generate innovative ideas
    • Find future-oriented ideas in other business models
    • Move ahead with sprint-break-sprint

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Figuring Out Your Business Direction in Uncertain Times
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Many things appear uncertain today. This leads too many small businesses to delay strategy until after they know their businesses will survive. The surprising thing? Survival is central to business strategy. This webinar reveals why strategy is more important than ever now. It will share techniques to anticipate, quickly plan, and smartly adapt during rapidly changing times. You will discover actionable steps to:

    • Determine the New Important for your business
    • Accelerate developing a flexible business direction to help effectively pivot as conditions change
    • Find the right people inside and outside your business to engage for ideas & expertise
    • Turn daily interactions into strategic conversation to stay smart and flexible

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Turning 30-Minute Strategy Into Immediate Results
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Businesses big and small need to pivot because of unexpected challenges during the pandemic. These near-term pressures can lead to a huge mistake: thinking your small business doesn’t have time for strategy and innovation. This webinar explores ways to use 30-minute time windows in your daily activities to tackle vital opportunities and challenges. You’ll learn smart, quick ways to:

    • Identify the insights you need to guide you through uncertainty
    • Perform a novel, idea-provoking analysis to uncover opportunities and challenges
    • Better anticipate hidden twists and turns looming in the months ahead
    • Translate ideas into strategies and action plans that guide your activities

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About the Presenter: Mike Brown, The Brainzooming Group


Mike Brown is an author and former Fortune 500 strategist who founded The Brainzooming Group. His collaborative, straight forward approach to strategy, branding, and innovation helps everyone from entrepreneurs to global business leaders achieve marketplace success. 

About the Host: California State Treasurer, Fiona Ma, CPA

Fiona Ma_Official_1_sm

Fiona Ma is California’s 34th State Treasurer. She was elected on November 6, 2018 with more votes (7,825,587) than any other candidate for treasurer in the state's history. She is the first woman of color and the first woman Certified Public Accountant (CPA) elected to the position. The State Treasurer’s Office was created in the California Constitution in 1849. It provides financing for schools, roads, housing, recycling and waste management, hospitals, public facilities, and other crucial infrastructure projects that better the lives of residents. California is the world’s fifth-largest economy and Treasurer Ma is the state’s primary banker. Her office processes more than $2 trillion in transactions within a typical year. She provides transparency and oversight for the government’s investment portfolio and accounts, as well as for the state’s surplus funds. Treasurer Ma oversees an investment portfolio of about $98 billion, more than $28.2 billion of which are local government funds. She serves as agent of sale for all State bonds, and is trustee on outstanding debt of more than $98.1 billion.